Dior launches a new exclusive collection of ten perfumes named La Collection Couturier Parfumeur in 2010., signed by the perfumer Francois Demachy. The collection illustrates the life of the founder - the famous Christian Dior.The collection consists of re editions of three male fragrances: Eau Noire, Bois d'Argent and Ambre Nuit, and seven new ones: Mitzah, Vetiver, Granville, Leather Oud, New Look 1947, Cologne Royale and Milly-la-Foret. Vetiver and Leather Oud are masculine perfumes; Cologne Royale is suitable for both genders, while the rest are intended for the ladies.

Milly-la-Foret is named after a small town near Paris; a town of floral gardens in which C. Dior spent considerable time with his mother. It is floral, musky and clean, like a refreshing walk in the woods.

The fragrances from Dior La Collection Couturier Parfumeur are available in bottles of 125 ml, 225 ml and 450 ml.